Hello Reader, LinkedIn News Do you have a LinkedIn newsletter? There is a way to create a subscribe button hidden on LInkedIn (who knows why they make these things so hard to find!!) that is so simple once you have it. Here's the short video to show you how - let me know if you use it and if your subs grow! Conference News This week I confirmed our booking for our pre-conference drinks and nibbles which will be held on the sixth floor of the Ulster Bank HQ overlooking City Hall. If you can...
2 days ago • 1 min read
Hello Reader, Next week I am bringing you the next Expert Sessions free half-day event. We had such a fabulous response to the last one, that these little mini-events are going to become a more regular thing (well... if time permits!) Introducing my lovely speakers: Katherine George helps businesses, brands and individuals of all shapes and sizes, from all over the world gain results from their social media. As she says herself, there is little point in being an expert if you dont' share your...
23 days ago • 1 min read
Hello Reader, A quick question. Are you happy with the results you're getting from LinkedIn right now? I figured out this new algorithm and I want to help you with it. It is not about you - it's about the consumer. They are being served up content based on their interests and activities. To get your knowledge in front of new potential clients, you need to be focused. Here are the analytics from my latest post which is 24 hours old. Check out those SAVES. (Saves are one of the most key ways...
2 months ago • 1 min read
Hello Reader, This week in Lisbon, the best part of speaking at the Executive Assistants conference was not actually the bit where I was on stage (although that was pretty fabulous, not gonna lie). It was the conversations I had. With Marieke from Germany. Catherine from England. Duby from the Netherlands. Angus from Nashville. All real people BTW. The reason I am emailing you on a Sunday is timing. On Tuesday I kick off my two day online summit - the Expert Sessions - and I appreciate that...
3 months ago • 1 min read
Hello Reader, firstly - exam season is upon us in our house - if you are also in the exams season, here is your virtual hug 🤗 This week on the podcast, I share some background info on how I am using Claude in my business. Learning more about AI at AI Business World in the US last week honestly has been a total game-changer for me and I realised one big thing - the majority of us have only been dabbling with AI. There was a report out this week from the British Chamber of Commerce (and I...
3 months ago • 3 min read
Hello Reader, Quick one... if you want to learn how to use video on LinkedIN, tune into today's new release episode with Mike Stelzner on the Social Media Examiner Podcast Snapshot from YouTube Tune into the whole episode here Listen https://podcasts.apple.com/us/podcast/social-media-marketing-podcast/id549899114 Watch https://youtu.be/G8YGvGL7zBw Read https://www.socialmediaexaminer.com/linkedin-video-strategy-becoming-a-respected-industry-leader Louise xx When you are ready to build out...
about 1 year ago • 1 min read
Hello Reader, Who doesn't love an easy post for LinkedIn? Yesterady I hosted a day long workshop for 12 entrepreneurs who were all relative beginners at using Linkedin - it was a lot of fun. I showed them all how to do this post, and then decided I needed to create my own. This type of content not only gets lots of engagement, but if you do it strategically, it can inform your next month's worth of posts too. Here's one I did earlier...
almost 2 years ago • 1 min read
Hello Reader, It can be a challenge remembering to share your latest blog, podcast or video to your LinkedIn company page. Well not anymore! LinkedIn have introduced the new Company Page RSS feed. I did have this a while ago, and then it disappeared. I am happy to say it has returned. You can find it by going to Page Settings Manage Content Settings Add your RSS feed You need a few extra steps to be able to add the RSS Feed - it's not a simple website link. In today's video, I walk you...
about 2 years ago • 1 min read
Hello Reader, Before we begin, you are invited to join me with my good friend Karen Tisdell for a LinkedIn Live conversation about all the good things (and the bad, and the ugly) that are going on with LinkedIn right now. Sign up to join us here - LinkedIn Live with Louise and Karen There are a lot of things to discuss but let's start with the BIG NEWS. LinkedIn are going to trial a paid subscription for Company Pages. This does NOT mean everyone who has a company page has to pay. This is...
over 2 years ago • 2 min read