We all need a new LinkedIn strategy
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Hello Reader, A quick question. Are you happy with the results you're getting from LinkedIn right now? I figured out this new algorithm and I want to help you with it. It is not about you - it's about the consumer. They are being served up content based on their interests and activities. To get your knowledge in front of new potential clients, you need to be focused. Here are the analytics from my latest post which is 24 hours old. Check out those SAVES. (Saves are one of the most key ways LinkedIn decides on how relevant or interesting your post is.. which is why carousel posts are so important.) I speak to a lot of business owners and professionals who are posting occasionally, have updated their profile, and know LinkedIn should be generating opportunities — but they're not sure what's working, what's not, or what to do next. For the summer, I'm opening up a limited number of LinkedIn & Visibility Strategy Sessions. During the session we'll look at: • Your LinkedIn profile and positioning You'll leave with a clear action plan tailored to your business, plus a recording of the session to refer back to. If you'd like to book your session, sign up here and we will get you booked in. Want us to write it for you and create the carousels you need plus your monthly LinkedIn newsletter? Let me know and we can have a chat. Outsourcing ALL your LinkedIn content to us starts at £997 per month. Louise xx |
Louise Brogan
LinkedIn Consultant, Podcaster and YouTuber
Hello Reader, I think we should harness the use of AI as a tool, rather than it harnessing us (doesn't bear thinking about). I have been using ChatGPT and Claude mainly, and tend to try and start with my own stuff before I let 'them' do any thing else. It can be a bit messy. One of the bug bears I have about AI is how much time you spend correcting and editing stuff. Honestly, some times I think it woudl be fastter to go back to how it used to be. But that's not always efficient. SO. What...
Hello Reader, I love a good bit of alliteration. Content, Community, Consistency.. I have those words on a slide in a talk I give about LinkedIn regularly. In the interest of the letter C, today I bring you in the following order - Company Pages, CDP and craic. Company Pages Last week on LinkedIn, I saw the head of LinkedIn Ads Marketing comment on a post from Social Media Examiner that said the very first thing you need to get right on LinkedIN is.... your Company Page. I was surprised. Then...
Hello Reader, LinkedIn News Do you have a LinkedIn newsletter? There is a way to create a subscribe button hidden on LInkedIn (who knows why they make these things so hard to find!!) that is so simple once you have it. Here's the short video to show you how - let me know if you use it and if your subs grow! Conference News This week I confirmed our booking for our pre-conference drinks and nibbles which will be held on the sixth floor of the Ulster Bank HQ overlooking City Hall. If you can...