Hello Reader, I think we should harness the use of AI as a tool, rather than it harnessing us (doesn't bear thinking about). I have been using ChatGPT and Claude mainly, and tend to try and start with my own stuff before I let 'them' do any thing else. It can be a bit messy. One of the bug bears I have about AI is how much time you spend correcting and editing stuff. Honestly, some times I think it woudl be fastter to go back to how it used to be. But that's not always efficient. SO. What...

Hello Reader, I love a good bit of alliteration. Content, Community, Consistency.. I have those words on a slide in a talk I give about LinkedIn regularly. In the interest of the letter C, today I bring you in the following order - Company Pages, CDP and craic. Company Pages Last week on LinkedIn, I saw the head of LinkedIn Ads Marketing comment on a post from Social Media Examiner that said the very first thing you need to get right on LinkedIN is.... your Company Page. I was surprised. Then...

Hello Reader, LinkedIn News Do you have a LinkedIn newsletter? There is a way to create a subscribe button hidden on LInkedIn (who knows why they make these things so hard to find!!) that is so simple once you have it. Here's the short video to show you how - let me know if you use it and if your subs grow! Conference News This week I confirmed our booking for our pre-conference drinks and nibbles which will be held on the sixth floor of the Ulster Bank HQ overlooking City Hall. If you can...